Isinalaysay ng isang praktisyante sa marketing kung bakit nahihirapan ang Eat Bulaga na makipagsabayan sa E.A.T at It’s Showtime.

Isinalaysay ng isang praktisyante sa marketing kung bakit nahihirapan ang Eat Bulaga na makipagsabayan sa E.A.T at It’s Showtime.

Sa isang post sa Facebook, sinabi ni Joey Garcia na kahit na binago na ang pangalan ng “E.A.T,” ang mga host na sina Tito Sotto, Vic Sotto, Joey de Leon, at iba pang “Legit Dabarkads” ay mayroon nang sariling fanbase at identidad na makakatulong sa kanilang makamit ang mas malaking audience kumpara sa ibang noontime shows.

Ipinaliwanag din niya na ang target audience ng noontime show ng TVJ ay mas malawak kaysa sa kanilang pinakamatagal na kalaban, ang “It’s Showtime.”

“AS A MARKETING practioner, metrics is very important factor to decide whether where to place your comms and ads; and this is a classic launching example; but you have to be very keen in observing how “they” positioned their shows; this is just me; but this will definitely affect how and where will I place my ads for a particular brands;
TVJ – Legit Dabarkads – Typical Pinoy Family; CLASS ABCDE; with heavy on CDE; typical bakya market with stronghold to BabyBoomer – to GenX market; — Family oriented — nostalgic; acceptance of modern family dynamics but no overboarding. Interms of production, tama lang walang too much effort and hosting is just wholesome with a bit of being pilyo at oang aasar; typical family kulitan.
SHOWTIME – lahat ng sobra na hjndi gagawin ng LEGIT TVJ they are ready to do it; but No nostalgia; same market segments but will definitely risk of doing “it” just to offer something different. Gets? Production is heavy a typical abscbn quality — imagery is very good; kulitan is the typical friends; a modern one.
EAT BULAGA (new) – positioning wise, delikado na; will naturally die down; identify crisis; they don’t own the name in the true sense; lalo na ngayon na may Legit Dabarkads; marketable? Numbers won’t lie! — nakakalito hindi na nila alam ang nangyayari 😂
PS; nung kinanta ng TVJ ang theme song na isang libo’t isang tuwa…E.A,T. “______” ako ang nahihiya para sa TAPE; pls ibigay or ibalik nalang sa may-ari! Para makanta na nila ng buo! EAT BULAGA! ”

Source: Joey Garcia